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20 Content Marketing Trends to End 2020 Strong

2020 is nearly over, but that doesn’t mean you can’t follow these latest trends in content marketing. Here’s how to reset your sights on a strong...

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How Employee Advocacy Can Amplify the Reach of Your Social Content

Organic reach on social media has become harder to accomplish. With social networks adopting a pay-to-play approach, it’s highly unlikely that the...

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2020 Blogging Trends Every Marketer Needs to Know

It’s 2020. The coronavirus has changed everything. So is blogging still relevant?

Here’s another way to ask that question: Do you still want to...

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Getting Creative with Marketing and Sales Strategy During a Pandemic

Regardless the industry, we’ve all been affected in some way by COVID-19.

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Red Flags to Watch for When Working with a Marketing Agency

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right.

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7 Digital Marketing Mistakes to Avoid in 2020

The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing...

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Marketing the Family-Owned Senior Living Organization

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others...

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Elite Digital Marketing Agency Celebrates Five-Year Anniversary

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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The Difference Between Senior Living Sales Coaching and Training

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior...

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How to Use Content in the Sales Process

You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

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