Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.
Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....
READ MORENo budget? No problem. These apps can get your video content marketing strategy off the ground.
You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...
READ MOREIf you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.
But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...
READ MOREIf you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...
READ MOREWhen Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care communities. She’s also thinking about how to make her grandparents proud. That’s because Robertson is co-owner of a third-generation family business.
READ MORECompetition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a shiny new complex from a mammoth corporation open down the street — but you don’t need to be. With a focus on differentiation, digital marketing, and...
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