You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.

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The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing automation and responsive display ads, you’re trying out new channels, strategies, and tools.

But what are the tactics you need to deploy in 2020, and what...

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Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...

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This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

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You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

What if instead you used content to enable sales?

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Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....

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No budget? No problem. These apps can get your video content marketing strategy off the ground.

You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...

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Wondering if blogs or email are still effective? Read on to find out.

Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.

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