About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...
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3 Questions to ask Before hiring a marketing agency
Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...
READ MOREMarketing the Family-Owned Senior Living Organization
Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.
Although there isn’t a shortage of unique...
READ MOREStatic vs. Responsive google advertising: how to increase your advertising retrun on investment
All the stats show that seniors and their adult children are using the internet more and more every year to research assisted living options. Your audience is increasingly digital-savvy. They’re searching online, they’re using social media, they’re checking their text messages. The debate around...
READ MOREShould you hire a marketing agency or keep things in-house?
As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...
READ MOREHow to create landing pages that convert
Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.
What’s great about landing pages is that they direct your visitors to...
READ MORE4 Critical Elements of HIgh-performing Lead generation campaigns
Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.
Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what...
READ MORE4 Reasons Small Agencies Rock!
When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...
READ MOREThe One element that must be on your landing pages if you want to convert visitors into leads
There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a...
READ MOREAre you using these 6 channels to generate more leads?
Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.
In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products...
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