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Red Flags to Watch for When Working with a Marketing Agency

by Michelle Nessman | December 27, 2019 | Marketing

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.

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7 Digital Marketing Mistakes to Avoid in 2020

by Michelle Nessman | December 20, 2019 | Marketing

The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing automation and responsive display ads, you’re trying out new channels, strategies, and tools.

But what are the tactics you need to deploy in 2020, and what...

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Marketing the Family-Owned Senior Living Organization

by Michelle Nessman | December 20, 2019 | Leadership, Marketing, Senior Living

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...

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Elite Digital Marketing Agency Celebrates Five-Year Anniversary

by Michelle Nessman | December 04, 2019 | Leadership

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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The Difference Between Senior Living Sales Coaching and Training

by Michelle Nessman | November 27, 2019 | Sales

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

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How to Use Content in the Sales Process

by Michelle Nessman | November 25, 2019 |

You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

What if instead you used content to enable sales?

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Is Your Senior Living Marketing Proactive or Reactive?

by Michelle Nessman | November 08, 2019 | Marketing

Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....

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6 Marketing Mistakes You Can't Afford to Make

by Michelle Nessman | November 01, 2019 | Marketing

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6 Apps You Can Use to Create Videos In-house

by Michelle Nessman | October 11, 2019 | Marketing

No budget? No problem. These apps can get your video content marketing strategy off the ground.

You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...

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7 Most Common Content Marketing Questions Answered

by Michelle Nessman | October 04, 2019 | Marketing

Wondering if blogs or email are still effective? Read on to find out.

Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.

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