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Should you hire a marketing agency or keep things in-house?

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...

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How to create landing pages that convert

by Michelle Nessman | January 21, 2019 |

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to...

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4 Critical Elements of HIgh-performing Lead generation campaigns

by Michelle Nessman | January 18, 2019 |

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what...

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4 Reasons Small Agencies Rock!

by Kelsey Allen | January 11, 2019 |

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...

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The One element that must be on your landing pages if you want to convert visitors into leads

by Michelle Nessman | December 28, 2018 |

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a...

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Are you using these 6 channels to generate more leads?

by Michelle Nessman | December 21, 2018 |

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products...

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How to Create calls-to-action that convert

by Michelle Nessman | December 14, 2018 |

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded Spotify Premium so you can listen to your favorite tunes in the car? Do you use Slack to communicate with your co-workers?

Each one of these signups is...

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3 Steps to creating irresistible healthcare marketing offers

by Michelle Nessman | December 07, 2018 |

Yes!

“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.

An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free...

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Manipulative Marketing | 3 Digital Marketing Tactics to Avoid

If you’ve spent more than 30 minutes online shopping, you’ve probably seen a pop-up that prompts you to enter your email address for updates, an eNewsletter, or other offers. You try to click out of this message, and, next to the “Yes, Sign Me Up!” button, you see:

“No, I don’t want to save...

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Inbound Marketing Case Study: Highgate Senior Living

by Michelle Nessman | March 06, 2018 | Case Studies

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.

From the start, Highgate Senior Living communicated two...

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