Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a...

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead...

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with a small agency. 

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a visitor into a lead.

A form works best when it’s placed on a landing page with an offer visitors...

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.

Here’s...

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded Spotify Premium so you can listen to your favorite tunes in the car? Do you use Slack to communicate with your co-workers?

Each one of these signups is likely a result of an effective call-to-action (CTA). A call-to-action is either text, an image, or a...

Yes!

“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.

An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free consultation, coupon, product demonstration. When an offer is exclusive, scarce, or in high demand,...

If you’ve spent more than 30 minutes online shopping, you’ve probably seen a pop-up that prompts you to enter your email address for updates, an eNewsletter, or other offers. You try to click out of this message, and, next to the “Yes, Sign Me Up!” button, you see:

“No, I don’t want to save money.”

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.

From the start, Highgate Senior Living communicated two primary goals: improve search engine ranking results and increase lead generation of qualified...

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that there are still organizations that don't have a CRM (customer relationship management system), and...