This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

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You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

What if instead you used content to enable sales?

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Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....

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No budget? No problem. These apps can get your video content marketing strategy off the ground.

You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...

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Wondering if blogs or email are still effective? Read on to find out.

Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.

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If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.

But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...

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Most senior living organizations will tell you that word of mouth is the greatest contributor to full communities. Yet few invest in influencer marketing strategies.

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If you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...

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