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"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

by Michelle Nessman | August 24, 2015 | Sales, Senior Living

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of your customer, as well as relevant, useful content that can help them understand the ins and outs of...

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A Guide to "Managing Up"

by Michelle Nessman | August 21, 2015 | Leadership, Senior Living

I recently had a conversation with a colleague regarding the “managing up” concept.  As I was speaking with her, one of the most insightful things she said to me was, “Once I learned what I expected from my employees in how I wanted them to manage up, it changed everything even down to how I...

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Affordable Care Creates Opportunity for New Partnerships

by Michelle Nessman | April 10, 2014 | Leadership, Senior Living

Regardless of whether you are an assisted living provider, independent living provider or skilled nursing provider, rapid changes in the healthcare market will require senior living providers to be more engaged with transitional care options than ever before.

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