If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that there are still organizations that don't have a CRM (customer relationship management system), and...

Aligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into consideration how aligning sales and marketing could improve your ROI, still have the opportunity to address this. When marketing and sales teams unite around a single revenue generating cycle,...

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of your customer, as well as relevant, useful content that can help them understand the ins and outs of financing senior living.