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5 ways to use email marketing for senior living

by Michelle Nessman | July 12, 2019 | Marketing, Senior Living

If you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...

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Why you can't afford not to include video marketing in your health care marketing strategy

by Michelle Nessman | July 05, 2019 | Marketing, Senior Living

Let’s be honest: If you aren’t using video in your health care marketing, you’re falling behind the times.

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Finding the Right strategic partner for the family business

by Michelle Nessman | June 28, 2019 | Marketing, Senior Living

When Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care communities. She’s also thinking about how to make her grandparents proud. That’s because Robertson is co-owner of a third-generation family business.

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How your small senior living organization can compete with the big dogs

by Michelle Nessman | June 28, 2019 | Marketing, Senior Living

Competition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a shiny new complex from a mammoth corporation open down the street — but you don’t need to be. With a focus on differentiation, digital marketing, and...

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Googling Senior living marketing agencies? here's what to look for

by Michelle Nessman | June 21, 2019 | Marketing, Senior Living

Google "senior living marketing agencies", and over 90 million results pop up in less than half a second. So how are you supposed to find the one that truly knows your target audience, specializes in the marketing services you need, and has the values and passion — and sense of humor — to be a...

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Why Your Senior Living Community Isn't 100% Occupied

About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...

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3 Steps to creating irresistible healthcare marketing offers

by Michelle Nessman | December 07, 2018 | Marketing, Senior Living

Yes!

“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.

An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free...

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7 Ways You're Setting Up Senior Living Sales Reps to Fail

by Michelle Nessman | February 22, 2018 | Leadership, Sales, Senior Living

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...

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How Sales and Marketing Alignment Increases Revenue by 20%

by Michelle Nessman | February 15, 2016 | Marketing, Sales, Senior Living

Aligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into consideration how aligning sales and marketing could improve your ROI, still have the opportunity...

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"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

by Michelle Nessman | August 24, 2015 | Sales, Senior Living

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of your customer, as well as relevant, useful content that can help them understand the ins and outs of...

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