Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.
Although there isn’t a shortage of unique...
READ MOREIf you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...
READ MOREWhen Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care communities. She’s also thinking about how to make her grandparents proud. That’s because Robertson is co-owner of a third-generation family business.
READ MORECompetition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a shiny new complex from a mammoth corporation open down the street — but you don’t need to be. With a focus on differentiation, digital marketing, and...
READ MOREGoogle "senior living marketing agencies", and over 90 million results pop up in less than half a second. So how are you supposed to find the one that truly knows your target audience, specializes in the marketing services you need, and has the values and passion — and sense of humor — to be a...
READ MOREAbout 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...
READ MORE“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.
An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free...
READ MOREIf I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...
READ MOREAligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into consideration how aligning sales and marketing could improve your ROI, still have the opportunity...
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