7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that there are still organizations that don't have a CRM (customer relationship management system), and...

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The benefits of Sales Email Templates

by Michelle Nessman | February 14, 2017 | Sales Enablement | 0 Comments

A sales email template is a pre-written sales email that can be used for prospecting, following up or other various sales email communications with prospects.  While some are concerned that sales email templates can become "robotic" communications, the reality is that using sales email templates allows sales professionals to focus on the individual message they want the prospect to receive,...

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Sales Enablement Tools:  Getting started with using Sales Email Templates

by Michelle Nessman | February 13, 2017 | Sales Enablement | 0 Comments

Sales email templates can be one of the most important sales enablement tools in the sales toolbox. With increased pressure to perform and prospects that are more challenging than ever, email has become a necessary way of communication in prospect nurturing. Unfortunately, few sales professionals have received training on email marketing and have been left to their own devises. The result?...

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How Not to be the Annoying Sales Professional When Sales Prospecting

by Michelle Nessman | February 13, 2017 | Sales Enablement | 0 Comments

If you're fairly active on LinkedIn like me, you likely also get bombarded by daily solicitors.  While LinkedIn can prove valuable in many ways, I have to say that I could completely do without the sales reps that are using it to interrupt my inbox.  Can you relate? 

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5 Ways Marketing can Increase Sales through Sales Enablement

by Michelle Nessman | January 30, 2017 | Sales Enablement | 0 Comments

Years ago, our marketing and sales operations very much worked in silos, and had little need to be completely integrated with each other. Marketing generated leads and sales focused on increasing revenue by getting sales. In turn, with ebbs and flow in sales, came friction between the two operations. While sales complained about poor lead quality, marketing threw their hands in the air...

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What are sales email templates and how do i use them in senior living Sales?

by Michelle Nessman | January 15, 2017 | Sales Enablement | 0 Comments

A sales email template is a template setup in your CRM with relevant, useful content.  Content includes the copy within the email, and sometimes useful resources attached to the email iteself (such as an eBook, areticle, white paper, video, etc.).  Some email templates also have calls to action (like register for our upcoming event, or take our survey). 

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How to Increase Open Rates Using Sales Email Templates in your CRM

by Michelle Nessman | January 15, 2017 | Sales Enablement | 0 Comments

The world of sales has dramatically evolved.  Sending email communications that don't get deleted has become the primary focus of marketing and sales operations.  With over 70% of people making purchasing decisions to solve a problem the key to increasing open rates is to provide valuable, relevant information your intended recipient wants to read.  Here are three ways to increase email open...

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Content's Role in Sales Enablement

Successful sales professionals understand that savvy consumers seek much more than just a “features and benefits” conversation in today’s world of sales.  But what role does content play in the sales process?

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5 Considerations When Choosing Sales and Marketing Software

by Michelle Nessman | April 27, 2016 | Sales Enablement | 0 Comments

 

The demands of modern marketing require businesses to think carefully about their decisions regarding sales and marketing software. The right software will be easy to implement throughout your organization, boosting productivity, efficiency and revenue. Here are five things to consider when making this important decision.

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Improving Sales and Marketing Alignment with Closed-Loop Software

by Michelle Nessman | April 13, 2016 | Sales Enablement | 0 Comments

When it comes to increasing revenue, the marketing and sales teams have the critical role of bringing the brand to an interested audience and convincing them that you have what they want.

Most sales and marketing teams have their own software that helps them keep track of their leads and prospects, but there is one major shortcoming of many of these systems: they do not use closed-loop...

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