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Getting Creative with Marketing and Sales Strategy During a Pandemic

Regardless the industry, we’ve all been affected in some way by COVID-19. Whether you’re a small business or a large organization, we are all in this together and it’s time to make adjustments and respond to shifts in consumer behavior driven by the COVID-19 outbreak. 

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Red Flags to Watch for When Working with a Marketing Agency

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.

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Elite Digital Marketing Agency Celebrates Five-Year Anniversary

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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How to Use Content in the Sales Process

by Michelle Nessman | November 25, 2019 | Sales Enablement

You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

What if instead you used content to enable sales?

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4 Reasons Small Agencies Rock!

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...

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Why "Out-of-the-Box" Sales Training Programs Don't Work

by Michelle Nessman | May 05, 2017 | Sales Enablement

Implementing a "cookie-cutter" sales training program may seem like a quick band-aid to poor sales performance, but could that out-of-the-box solution be hurting your bottom line more than helping it?  If your sales training programs are defined by a thick binder of materials sales professionals...

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Why Sales Training Programs at Elite Business Systems?

by Michelle Nessman | February 14, 2017 | Sales Enablement

From social selling (leveraging social media to prospect), to creating a customized sales process, to creating tools like sales email templates, our suite of sales training programs were designed with your brand and your customer in mind. Having trained sales professionals across the United...

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The benefits of Sales Email Templates

by Michelle Nessman | February 14, 2017 | Sales Enablement

A sales email template is a pre-written sales email that can be used for prospecting, following up or other various sales email communications with prospects.  While some are concerned that sales email templates can become "robotic" communications, the reality is that using sales email templates...

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Sales Enablement Tools:  Getting started with using Sales Email Templates

by Michelle Nessman | February 13, 2017 | Sales Enablement

Sales email templates can be one of the most important sales enablement tools in the sales toolbox. With increased pressure to perform and prospects that are more challenging than ever, email has become a necessary way of communication in prospect nurturing. Unfortunately, few sales...

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How Not to be the Annoying Sales Professional When Sales Prospecting

by Michelle Nessman | February 13, 2017 | Sales Enablement

If you're fairly active on LinkedIn like me, you likely also get bombarded by daily solicitors.  While LinkedIn can prove valuable in many ways, I have to say that I could completely do without the sales reps that are using it to interrupt my inbox.  Can you relate? 

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