7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...


Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers you come in contact with, your digital presence has become more important than ever. Assessing and...


How Sales and Marketing Alignment Increases Revenue by 20%

Aligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into consideration how aligning sales and marketing could improve your ROI, still have the opportunity...


Are your content marketing and sales Enablement software Systems married or divorced?

by Michelle Nessman | February 10, 2016 | Sales, Sales Strategies

Does marketing know the outcome of the lead they brought in? Does sales know how they got that lead?  Imagine if the strategies and results of the two teams were married together. With the right software in place, you can close gaps, increase ROI, generate more leads and provide transparency...


"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of your customer, as well as relevant, useful content that can help them understand the ins and outs of...


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