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The Difference Between Senior Living Sales Coaching and Training

by Michelle Nessman | November 27, 2019 | Sales

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

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7 Ways You're Setting Up Senior Living Sales Reps to Fail

by Michelle Nessman | February 22, 2018 | Leadership, Sales, Senior Living

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...

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Why Sales Training Programs at Elite Business Systems?

by Michelle Nessman | February 14, 2017 | Sales

From social selling (leveraging social media to prospect), to creating a customized sales process, to creating tools like sales email templates, our suite of sales training programs were designed with your brand and your customer in mind. Having trained sales professionals across the United...

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The benefits of Sales Email Templates

by Michelle Nessman | February 14, 2017 | Sales

A sales email template is a pre-written sales email that can be used for prospecting, following up or other various sales email communications with prospects.  While some are concerned that sales email templates can become "robotic" communications, the reality is that using sales email templates...

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Sales Enablement Tools:  Getting started with using Sales Email Templates

by Michelle Nessman | February 13, 2017 | Sales

Sales email templates can be one of the most important sales enablement tools in the sales toolbox. With increased pressure to perform and prospects that are more challenging than ever, email has become a necessary way of communication in prospect nurturing. Unfortunately, few sales...

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How Not to be the Annoying Sales Professional When Sales Prospecting

by Michelle Nessman | February 13, 2017 | Sales

If you're fairly active on LinkedIn like me, you likely also get bombarded by daily solicitors.  While LinkedIn can prove valuable in many ways, I have to say that I could completely do without the sales reps that are using it to interrupt my inbox.  Can you relate? 

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Five Reasons your Sales Process Isn't Working

by Michelle Nessman | January 30, 2017 | Sales

Whether your work in B2B sales or B2C sales, buyer behavior has changed. The way we used to sell when the sales person was the be-all, end-all to the decision-making process is no longer relevant. “Power” has shifted to the buyer. They spend a lot more time researching on their own and a lot...

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5 Ways Marketing can Increase Sales through Sales Enablement

by Michelle Nessman | January 30, 2017 | Sales

Years ago, our marketing and sales operations very much worked in silos, and had little need to be completely integrated with each other. Marketing generated leads and sales focused on increasing revenue by getting sales. In turn, with ebbs and flow in sales, came friction between the two...

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4 Website Conversion Optimization Tips for Beginners

by Michelle Nessman | January 24, 2017 | Sales

As mentioned in a previous post, website conversion optimization is as much an art as it is a science. If you are looking for a few ways to get started, here are our top four tips for website conversion optimization for beginners.

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What is Website Conversion Optimization?

by Michelle Nessman | January 24, 2017 | Sales

Let’s take a moment and define conversion first. Conversion is when a visitor to your website acts on a call to action (a button, link or form) you have strategically placed. This could be a call to action button placed in a blog, a landing page link within your website pages, or on a form in...

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