You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.READ MORE
The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing automation and responsive display ads, you’re trying out new channels, strategies, and tools.
But what are the tactics you need to deploy in 2020, and what...READ MORE
Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.
Although there isn’t a shortage of unique...READ MORE
Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.
Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....READ MORE
No budget? No problem. These apps can get your video content marketing strategy off the ground.
You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...READ MORE
Wondering if blogs or email are still effective? Read on to find out.
Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.READ MORE
If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.
But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...READ MORE
If you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...READ MORE