Manipulative Marketing | 3 Digital Marketing Tactics to Avoid

If you’ve spent more than 30 minutes online shopping, you’ve probably seen a pop-up that prompts you to enter your email address for updates, an eNewsletter, or other offers. You try to click out of this message, and, next to the “Yes, Sign Me Up!” button, you see:

“No, I don’t want to save money.”

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Why Data Driven Marketing is the Key to a Successful Growing Business

by Kristy Fyhrie | March 01, 2017 | Marketing | 0 Comments

Data driven marketing has become an essential growth and development strategy for growing business. Using data to drive your marketing strategies and tactics is the single most important element of measuring return on investment, and ensuring you are getting the right message to the right customers at the right time. Changes in rapidly advancing technologies have allowed businesses to rethink...

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Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers you come in contact with, your digital presence has become more important than ever. Assessing and identifying how to increase lead generation and increase conversion of leads generated from your...

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How Sales and Marketing Alignment Increases Revenue by 20%

Aligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into consideration how aligning sales and marketing could improve your ROI, still have the opportunity to address this. When marketing and sales teams unite around a single revenue generating cycle,...

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