Getting Creative with Marketing and Sales Strategy During a Pandemic

by Michelle Nessman | March 31, 2020 | Marketing

Regardless the industry, we’ve all been affected in some way by COVID-19. Whether you’re a small business or a large organization, we are all in this together and it’s time to make adjustments and respond to shifts in consumer behavior driven by the COVID-19 outbreak. 


Red Flags to Watch for When Working with a Marketing Agency

by Michelle Nessman | December 27, 2019 | Marketing

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.


7 Digital Marketing Mistakes to Avoid in 2020

by Michelle Nessman | December 20, 2019 | Marketing

The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing automation and responsive display ads, you’re trying out new channels, strategies, and tools.

But what are the tactics you need to deploy in 2020, and what...


Marketing the Family-Owned Senior Living Organization

by Michelle Nessman | December 20, 2019 | Leadership, Marketing, Senior Living

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...


Is Your Senior Living Marketing Proactive or Reactive?

by Michelle Nessman | November 08, 2019 | Marketing

Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....


6 Marketing Mistakes You Can't Afford to Make

by Michelle Nessman | November 01, 2019 | Marketing


6 Apps You Can Use to Create Videos In-house

by Michelle Nessman | October 11, 2019 | Marketing

No budget? No problem. These apps can get your video content marketing strategy off the ground.

You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...


7 Most Common Content Marketing Questions Answered

by Michelle Nessman | October 04, 2019 | Marketing

Wondering if blogs or email are still effective? Read on to find out.

Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.


5 Ways to Make your Content go viral

by Michelle Nessman | August 02, 2019 | Marketing

If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.

But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...


A guide to influencer marketing

by Michelle Nessman | July 26, 2019 | Marketing

Most senior living organizations will tell you that word of mouth is the greatest contributor to full communities. Yet few invest in influencer marketing strategies.


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