Marketing the Family-Owned Senior Living Organization

by Michelle Nessman | December 20, 2019 | Leadership, Marketing, Senior Living

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...


Elite Digital Marketing Agency Celebrates Five-Year Anniversary

by Michelle Nessman | December 04, 2019 | Leadership

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.


Can you trust that marketing agency? subtle signs you might miss

by Michelle Nessman | June 14, 2019 | Leadership, Marketing

Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...


3 Questions to ask Before hiring a marketing agency

by Michelle Nessman | May 10, 2019 | Leadership, Marketing

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...


Should you hire a marketing agency or keep things in-house?

by Michelle Nessman | February 15, 2019 | Leadership, Marketing

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...


4 Reasons Small Agencies Rock!

by Michelle Nessman | January 11, 2019 | Leadership, Marketing

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...


7 Ways You're Setting Up Senior Living Sales Reps to Fail

by Michelle Nessman | February 22, 2018 | Leadership, Sales, Senior Living

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...


Hiring the Right Sales Reps for Sales and Marketing Alignment Success

by Michelle Nessman | August 18, 2016 | Leadership, Marketing, Sales

Finding top-performing sales talent can be challenging. Interviewing for sales candidates is more difficult than most are willing to admit.   While interviews provide a small glimpse at the capabilities of the person you could potentially hire, the question becomes, “How will this person perform...


A Guide to "Managing Up"

by Michelle Nessman | August 21, 2015 | Leadership, Senior Living

I recently had a conversation with a colleague regarding the “managing up” concept.  As I was speaking with her, one of the most insightful things she said to me was, “Once I learned what I expected from my employees in how I wanted them to manage up, it changed everything even down to how I...


Rural Senior Living Markets- You’re not the only option

by Michelle Nessman | January 19, 2015 | Leadership, Sales

Recently, family friends asked me how to pursue looking for a skilled nursing facility for their mother (who happens to live across the street from me). Being a first responder and fire fighter, I have visited their mother twice within the last couple of weeks; because she has fallen or her...


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