Understanding the buyer's journey is the first step to creating a sales process that buyer's won't hate.  Let's face it, most buyers wait as long as possible before engaging a sales rep.  Their first priority is learning as much as they can about the possible solutions available to them,...

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With 2018 right around the corner, sales managers and marketers everywhere are ready to take action on their sales and marketing plans.  I want to pose a question: How did you create your plan?  Was it based on what you've always done?  Is it based on data and analytics?  Can you easily...

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