Getting Creative with Marketing and Sales Strategy During a Pandemic

Regardless the industry, we’ve all been affected in some way by COVID-19. Whether you’re a small business or a large organization, we are all in this together and it’s time to make adjustments and respond to shifts in consumer behavior driven by the COVID-19 outbreak. 


Red Flags to Watch for When Working with a Marketing Agency

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.


Elite Digital Marketing Agency Celebrates Five-Year Anniversary

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.


6 Apps You Can Use to Create Videos In-house

by Michelle Nessman | October 11, 2019 | Lead Nurture

No budget? No problem. These apps can get your video content marketing strategy off the ground.

You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets...


Can you trust that marketing agency? subtle signs you might miss

Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...


3 Questions to ask Before hiring a marketing agency

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...


Should you hire a marketing agency or keep things in-house?

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...


4 Reasons Small Agencies Rock!

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...


Inbound Marketing Case Study: Highgate Senior Living

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.

From the start, Highgate Senior Living communicated two...


How to Increase Open Rates Using Sales Email Templates in your CRM

by Michelle Nessman | January 15, 2017 | Lead Nurture

The world of sales has dramatically evolved.  Sending email communications that don't get deleted has become the primary focus of marketing and sales operations.  With over 70% of people making purchasing decisions to solve a problem the key to increasing open rates is to provide valuable,...


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