The Elite Blog

All the stats show that seniors and their adult children are using the internet more and more every year to research assisted living options. Your...

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals...

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that...

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers...

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford....

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the...

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a...

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded...

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities),...

Do you need a little boost to start your social media strategy? 2017 has proven social media to be a necessity for many businesses. However, for...