4 Critical Elements of High-performing Lead generation campaigns

by Michelle Nessman | January 18, 2019 | Lead Generation

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what...


4 Reasons Small Agencies Rock!

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...


The One element that must be on your landing pages if you want to convert visitors into leads

by Michelle Nessman | December 28, 2018 | Lead Generation

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a...


Are you using these 6 channels to generate more leads?

by Michelle Nessman | December 21, 2018 | Lead Generation

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products...


How to Create calls-to-action that convert

by Michelle Nessman | December 14, 2018 | Lead Generation

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded Spotify Premium so you can listen to your favorite tunes in the car? Do you use Slack to communicate with your co-workers?

Each one of these signups is...


Inbound Marketing Case Study: Highgate Senior Living

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.

From the start, Highgate Senior Living communicated two...


5 Steps to Creating an Effective Social Media Marketing Strategy

by Michelle Nessman | May 03, 2017 | Lead Generation

Do you need a little boost to start your social media strategy? 2017 has proven social media to be a necessity for many businesses. However, for your company to benefit from social media, you need to build a precise strategy that outlines your goals and objectives for social media success....


5 Social Media Metrics you should be measuring

by Michelle Nessman | May 03, 2017 | Lead Generation

In recent years, social media has become an essential part in a business’ marketing plan. Social media is a great way to interact with your audience, while answering questions they may have and increasing the reach of your content. While social media is a great way for you to interact with your...


Using the Right Content to Fuel your Inbound Marketing Efforts

by Michelle Nessman | May 03, 2017 | Lead Generation

We’ve all heard it before content is king, which is without a doubt true, but can be fatal if you don’t create the right content to fuel your marketing efforts. Producing content isn’t enough to attract your ideal customers, instead you need to focus on attracting the right customer, at the...


Data-Driven Marketing Metrics that promote website conversion optimization

by Michelle Nessman | April 06, 2017 | Lead Generation

Making the shift to data-driven marketing can be a big change. It's easy to get lost amidst the mountain of data you realize is available to you. For many, there are far too many metrics to measure them all right out of the gate. To start, you need to find and focus on the key metrics that will...


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