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How to create landing pages that convert

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that...

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4 Critical Elements of High-performing Lead generation campaigns

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers...

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4 Reasons Small Agencies Rock!

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford....

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The One element that must be on your landing pages if you want to convert visitors into leads

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the...

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Are you using these 6 channels to generate more leads?

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a...

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How to Create calls-to-action that convert

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded...

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Inbound Marketing Case Study: Highgate Senior Living

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities),...

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5 Steps to Creating an Effective Social Media Marketing Strategy

Do you need a little boost to start your social media strategy? 2017 has proven social media to be a necessity for many businesses. However, for...

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5 Social Media Metrics you should be measuring

In recent years, social media has become an essential part in a business’ marketing plan. Social media is a great way to interact with your...

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Using the Right Content to Fuel your Inbound Marketing Efforts

We’ve all heard it before content is king, which is without a doubt true, but can be fatal if you don’t create the right content to fuel your...

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