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Getting Creative with Marketing and Sales Strategy During a Pandemic

Regardless the industry, we’ve all been affected in some way by COVID-19. Whether you’re a small business or a large organization, we are all in this together and it’s time to make adjustments and respond to shifts in consumer behavior driven by the COVID-19 outbreak. 

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Red Flags to Watch for When Working with a Marketing Agency

You’ve been working a marketing agency for a while now, and something doesn’t quite feel right. The agency had a great website, though it didn’t have a blog, and in their pitch, they promised quick results. Now you’re starting to wonder if you hired one of those shady marketing agencies.

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7 Digital Marketing Mistakes to Avoid in 2020

by Michelle Nessman | December 20, 2019 | Lead Generation

The new year is fast approaching, and digital marketing keeps rapidly evolving. From influencer marketing and video marketing to marketing automation and responsive display ads, you’re trying out new channels, strategies, and tools.

But what are the tactics you need to deploy in 2020, and what...

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Elite Digital Marketing Agency Celebrates Five-Year Anniversary

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.

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A guide to influencer marketing

by Michelle Nessman | July 26, 2019 | Lead Generation

Most senior living organizations will tell you that word of mouth is the greatest contributor to full communities. Yet few invest in influencer marketing strategies.

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Can you trust that marketing agency? subtle signs you might miss

Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...

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3 Questions to ask Before hiring a marketing agency

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...

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Static vs. Responsive google advertising: how to increase your advertising return on investment

by Michelle Nessman | February 22, 2019 | Lead Generation

All the stats show that seniors and their adult children are using the internet more and more every year to research assisted living options. Your audience is increasingly digital-savvy. They’re searching online, they’re using social media, they’re checking their text messages. The debate around...

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Should you hire a marketing agency or keep things in-house?

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...

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How to create landing pages that convert

by Michelle Nessman | January 21, 2019 | Lead Generation

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to...

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