7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that there are still organizations that don't have a CRM (customer relationship management system), and...

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Sales and Marketing Alignment Success Part III: Collaboration

I have to admit, when I first started learning about the inbound sales and marketing process, I was overwhelmed by how different the process was than traditional sales. One of the most important epiphanies I had was my understanding of the necessity for improved sales and marketing collaboration. Leveraging collaboration between your sales and marketing operation can dramatically improve the...

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Sales and Marketing Alignment Success Part II: Tools

In Part I of this series, I addressed inbound terminology and definitions  to ensure that your marketing and sales operation were using the same language.  Today I want to talk about tools.  A strong Inbound program has two common tools:  A Customer Relation Management System and a Marketing Automation Platform.

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Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers you come in contact with, your digital presence has become more important than ever. Assessing and identifying how to increase lead generation and increase conversion of leads generated from your...

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