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7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The...

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The Ugly Truth about SEO and Senior Living Content Marketing

The way we acquire website visitors and leads from our website has dramatically changed. The key still remains in creating quality, educational...

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5 Assisted Living Marketing Ideas to Generate More Leads in 2018

Like it or not, more and more families are online researching options and spending less time in person with sales professionals.  With the new...

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3 Startling Senior Living Sales Statistics that Create Occupancy Challenges

I was recently discussing challenges with a client regarding increasing their senior living occupancy.  Interested to know what statistics support...

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3 Most Common Senior Living Sales Myths

Over the past four decades, Gallup has done extensive research to understand what's different about the world's best performing sales reps...

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Are Your Marketing Strategies And Tactics Cutting It In Senior Living?

The “build it, they will come” mentality is a dangerous one to have. Baby boomers have higher than ever expectations of what senior living must offer...

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"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of...

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Is Discovery Happening in Your Discovery Room in your Senior Living Community?

While in the Sacramento area last week, I visited several senior living communities to compare the experience to that of a client there.  While...

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Community Relations and External Business Development- They're Not The Same Thing?

External sales strategies have been re-defined by the senior living industry in the last few years and some providers are still struggling to wrap...

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Rural Senior Living Markets- You’re Not The Only Option

Recently, family friends asked me how to pursue looking for a skilled nursing facility for their mother (who happens to live across the street...

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