320.270.7010

7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...

READ MORE

The Ugly Truth about SEO and Senior Living Content Marketing

The way we acquire website visitors and leads from our website has dramatically changed. The key still remains in creating quality, educational content searchers can engage with, but how we go about identifying the kind of content and optimizing it has changed. 

READ MORE

5 Assisted Living Marketing Ideas to Generate More Leads in 2018

Like it or not, more and more families are online researching options and spending less time in person with sales professionals.  With the new year around the corner, here are five ways to generate more leads.

READ MORE

3 Startling Senior Living Sales Statistics that Create Occupancy Challenges

I was recently discussing challenges with a client regarding increasing their senior living occupancy.  Interested to know what statistics support the challenges seen by others who manage a sales operation, I came across this Salesforce blog, “10 Things Every Sales Manager Should Know about Sales...

READ MORE

3 Most Common Senior Living Sales Myths

 

Over the past four decades, Gallup has done extensive research to understand what's different about the world's best performing sales reps compared to their more average counterparts. In the course of that work, Gallop has interviewed more than 250,000 sales representatives, 25,000 sales...

READ MORE

Are your marketing strategies and tactics cutting it in Senior Living?

The “build it, they will come” mentality is a dangerous one to have. Baby boomers have higher than ever expectations of what senior living must offer in order for them to consider it. As this continues, senior living providers that are waiting for the influx of seniors may be falling short in...

READ MORE

"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of your customer, as well as relevant, useful content that can help them understand the ins and outs of...

READ MORE

Is Discovery Happening in Your Discovery Room in your Senior Living Community?

While in the Sacramento area last week, I visited several senior living communities to compare the experience to that of a client there.  While you may be optimistically thinking that what I am about to say doesn’t apply to you, I caution you to review the information I am about to share with...

READ MORE

Community Relations and External Business Development- they're not the same thing?

External sales strategies have been re-defined by the senior living industry in the last few years and some providers are still struggling to wrap their mind around what external sales people should be doing. Fact: long gone are the days where community relations is a successful external sales...

READ MORE

Rural Senior Living Markets- You’re not the only option

Recently, family friends asked me how to pursue looking for a skilled nursing facility for their mother (who happens to live across the street from me). Being a first responder and fire fighter, I have visited their mother twice within the last couple of weeks; because she has fallen or her...

READ MORE

Recent Blogs