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Marketing the Family-Owned Senior Living Organization

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...

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The Difference Between Senior Living Sales Coaching and Training

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior living sales trainings you develop?

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Is Your Senior Living Marketing Proactive or Reactive?

Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

Just like you tell your residents, being proactive will usually prevent you from making last-minute decisions just because you need to find a resolution....

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5 ways to use email marketing for senior living

If you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...

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Why you can't afford not to include video marketing in your health care marketing strategy

Let’s be honest: If you aren’t using video in your health care marketing, you’re falling behind the times.

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Finding the Right strategic partner for the family business

When Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care communities. She’s also thinking about how to make her grandparents proud. That’s because Robertson is co-owner of a third-generation family business.

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How your small senior living organization can compete with the big dogs

Competition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a shiny new complex from a mammoth corporation open down the street — but you don’t need to be. With a focus on differentiation, digital marketing, and...

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Googling Senior living marketing agencies? here's what to look for

Google "senior living marketing agencies", and over 90 million results pop up in less than half a second. So how are you supposed to find the one that truly knows your target audience, specializes in the marketing services you need, and has the values and passion — and sense of humor — to be a...

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Why Your Senior Living Community Isn't 100% Occupied

About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...

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3 Steps to creating irresistible healthcare marketing offers

Yes!

“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.

An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free...

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