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Why Your Senior Living Community Isn't 100% Occupied

About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...

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Manipulative Marketing | 3 Digital Marketing Tactics to Avoid

If you’ve spent more than 30 minutes online shopping, you’ve probably seen a pop-up that prompts you to enter your email address for updates, an eNewsletter, or other offers. You try to click out of this message, and, next to the “Yes, Sign Me Up!” button, you see:

“No, I don’t want to save...

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Hulk Smash your Competition: 3 Ways to Maximize your Inbound Marketing Website

 

When it comes to first impressions Dr. Bruce Banner isn’t always the best at it, especially if you make him angry. When that happens be prepared for him to transform before your eyes into a 1,500 lb. green savage, A.K.A the Hulk. Now, if you didn’t know Dr. Banner was the Hulk you would...

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Data-Driven Marketing Metrics that promote website conversion optimization

by Michelle Nessman | April 06, 2017 | Digital Marketing

Making the shift to data-driven marketing can be a big change. It's easy to get lost amidst the mountain of data you realize is available to you. For many, there are far too many metrics to measure them all right out of the gate. To start, you need to find and focus on the key metrics that will...

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Sales and Marketing Alignment Success Part III: Collaboration

I have to admit, when I first started learning about the inbound sales and marketing process, I was overwhelmed by how different the process was than traditional sales. One of the most important epiphanies I had was my understanding of the necessity for improved sales and marketing...

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Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers you come in contact with, your digital presence has become more important than ever. Assessing and...

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