5 Ways to Make your Content go viral

If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.

But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...


Outbound vs Inbound Marketing: What's the Difference?

by Michelle Nessman | April 06, 2017 | content marketing

The internet. A product of the digital age. At the time of creation, we knew not the extent of its capabilities, only that life was about to change forever. Marketers daydreamed of the potential this powerful force now added to the ability to reach target audiences in a entirely new way. And so...


Renovate or Build New? Folding Inbound Marketing into Your Marketing Strategy.

by Michelle Nessman | March 20, 2017 | content marketing

Much like making the decision to renovate your home or build new, making the shift to inbound marketing can be an overwhelming thought. While building new construction has the allure of something never lived in, it can be expensive and it typically doesn’t have its shortcomings of “new...


5 Best Practices for Social Media Content Marketing

by Michelle Nessman | March 15, 2017 | content marketing

You spend all day researching, writing, and analyzing a piece of content you’re proud of. However, you start to wonder just exactly how this piece will perform. How much engagement will your masterpiece generate? Will it be shared? Will someone leave a comment? Will it even be seen by your...


How to Know if a Content Marketing Agency is Worth the Investment?

by Michelle Nessman | February 10, 2017 | content marketing

While at a conference this week speaking in Minnesota, I was asked by an attendee, "we know we should be doing more content marketing, but all of the bids we have gotten are really expensive.  How do we know if the work they are proposing is worth the cost?"  With my background beginning in...


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