Elite Digital Marketing Agency Celebrates Five-Year Anniversary

This month marks five years since the agency launched in 2014 — and some exciting things are happening behind the scenes.


6 Marketing Mistakes You Can't Afford to Make

by Michelle Nessman | November 01, 2019 | Content Marketing


7 Most Common Content Marketing Questions Answered

by Michelle Nessman | October 04, 2019 | Content Marketing

Wondering if blogs or email are still effective? Read on to find out.

Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.


5 Ways to Make your Content go viral

by Michelle Nessman | August 02, 2019 | Content Marketing

If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.

But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...


Can you trust that marketing agency? subtle signs you might miss

Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...


3 Questions to ask Before hiring a marketing agency

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...


Should you hire a marketing agency or keep things in-house?

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...


4 Reasons Small Agencies Rock!

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...


How to Know if a Content Marketing Agency is Worth the Investment?

by Michelle Nessman | February 10, 2017 | Content Marketing

While at a conference this week speaking in Minnesota, I was asked by an attendee, "we know we should be doing more content marketing, but all of the bids we have gotten are really expensive.  How do we know if the work they are proposing is worth the cost?"  With my background beginning in...


Content Marketing Versus Traditional Marketing: What's the Difference?

by Michelle Nessman | January 15, 2017 | Content Marketing

Marketing's goal has always been to generate more leads.  While both traditional marketing and content marketing have a role in today's lead generation strategy, both have very different approaches.  Here are three ways that content marketing and traditional marketing differ:


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