The Ugly Truth about SEO and Senior Living Content Marketing

The way we acquire website visitors and leads from our website has dramatically changed. The key still remains in creating quality, educational content searchers can engage with, but how we go about identifying the kind of content and optimizing it has changed. 

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5 Assisted Living Marketing Ideas to Generate More Leads in 2018

by Michelle Nessman | December 12, 2017 | | 0 Comments

Like it or not, more and more families are online researching options and spending less time in person with sales professionals.  With the new year around the corner, here are five ways to generate more leads.

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Hulk Smash your Competition: 3 Ways to Maximize your Inbound Marketing Website

 

When it comes to first impressions Dr. Bruce Banner isn’t always the best at it, especially if you make him angry. When that happens be prepared for him to transform before your eyes into a 1,500 lb. green savage, A.K.A the Hulk. Now, if you didn’t know Dr. Banner was the Hulk you would probably be confused, frightened and make a run for it. The same goes for your website, you get one shot...

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Why "Out-of-the-Box" Sales Training Programs Don't Work

by Michelle Nessman | May 05, 2017 | | 0 Comments

Implementing a "cookie-cutter" sales training program may seem like a quick band-aid to poor sales performance, but could that out-of-the-box solution be hurting your bottom line more than helping it?  If your sales training programs are defined by a thick binder of materials sales professionals need to work tediously at memorizing, you are missing the mark.  Interaction, practical exercises,...

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5 Steps to Creating an Effective Social Media Marketing Strategy

by Megan Kuehl | May 03, 2017 | | 0 Comments

Do you need a little boost to start your social media strategy? 2017 has proven social media to be a necessity for many businesses. However, for your company to benefit from social media, you need to build a precise strategy that outlines your goals and objectives for social media success. Diving in headfirst without a strategic plan could potentially lead disaster for your brand. Follow these...

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5 Social Media Metrics you should be measuring

by Megan Kuehl | May 03, 2017 | | 0 Comments

In recent years, social media has become an essential part in a business’ marketing plan. Social media is a great way to interact with your audience, while answering questions they may have and increasing the reach of your content. While social media is a great way for you to interact with your target audience, measuring the engagement of your social channels allows you to identify which...

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Using the Right Content to Fuel your Inbound Marketing Efforts

We’ve all heard it before content is king, which is without a doubt true, but can be fatal if you don’t create the right content to fuel your marketing efforts. Producing content isn’t enough to attract your ideal customers, instead you need to focus on attracting the right customer, at the right time on the right platform. Follow these steps to ensure you are optimizing your content and...

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Attracting the right website traffic like a superhero with Inbound Marketing

by Kristy Fyhrie | April 26, 2017 | | 0 Comments

A light brighter than a million suns blinded her vision, the ground shook underneath her feet. Instantly day became night, a fiery ball of smoke pillared into the sky. Screams tore through Wonder Woman like shards of glass. Her eyes narrowed, pierced and cold. She frantically flew towards the darkening cloud, only to find a missile had detonated near her home. Wonder Woman soon learned Ra's al...

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Data-Driven Marketing Metrics that promote website conversion optimization

by Kristy Fyhrie | April 06, 2017 | Digital Marketing | 0 Comments

Making the shift to data-driven marketing can be a big change. It's easy to get lost amidst the mountain of data you realize is available to you. For many, there are far too many metrics to measure them all right out of the gate. To start, you need to find and focus on the key metrics that will make the biggest impact on your business. The metrics you measure the closest should be based on...

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Outbound vs Inbound Marketing: What's the Difference?

by Kristy Fyhrie | April 06, 2017 | content marketing | 0 Comments

The internet. A product of the digital age. At the time of creation, we knew not the extent of its capabilities, only that life was about to change forever. Marketers daydreamed of the potential this powerful force now added to the ability to reach target audiences in a entirely new way. And so began the global race – a race that consumed the world. Companies fighting for prospect attention...

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