Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded Spotify Premium so you can listen to your favorite tunes in the car? Do you use Slack to communicate with your co-workers?
Each one of these signups is...
READ MORE“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.
An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free...
READ MOREIf you’ve spent more than 30 minutes online shopping, you’ve probably seen a pop-up that prompts you to enter your email address for updates, an eNewsletter, or other offers. You try to click out of this message, and, next to the “Yes, Sign Me Up!” button, you see:
“No, I don’t want to save...
READ MOREHighgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.
From the start, Highgate Senior Living communicated two...
READ MOREIf I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that...
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When it comes to first impressions Dr. Bruce Banner isn’t always the best at it, especially if you make him angry. When that happens be prepared for him to transform before your eyes into a 1,500 lb. green savage, A.K.A the Hulk. Now, if you didn’t know Dr. Banner was the Hulk you would...
READ MOREImplementing a "cookie-cutter" sales training program may seem like a quick band-aid to poor sales performance, but could that out-of-the-box solution be hurting your bottom line more than helping it? If your sales training programs are defined by a thick binder of materials sales professionals...
READ MOREDo you need a little boost to start your social media strategy? 2017 has proven social media to be a necessity for many businesses. However, for your company to benefit from social media, you need to build a precise strategy that outlines your goals and objectives for social media success....
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