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Michelle Nessman

Recent Posts

Googling Senior living marketing agencies? here's what to look for

by Michelle Nessman | June 21, 2019 | Marketing, Senior Living

Google "senior living marketing agencies", and over 90 million results pop up in less than half a second. So how are you supposed to find the one that truly knows your target audience, specializes in the marketing services you need, and has the values and passion — and sense of humor — to be a...

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Can you trust that marketing agency? subtle signs you might miss

by Michelle Nessman | June 14, 2019 | Leadership, Marketing

Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...

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Why Your Senior Living Community Isn't 100% Occupied

About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...

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3 Questions to ask Before hiring a marketing agency

by Michelle Nessman | May 10, 2019 | Leadership, Marketing

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...

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Static vs. Responsive google advertising: how to increase your advertising retrun on investment

by Michelle Nessman | February 22, 2019 | Marketing

All the stats show that seniors and their adult children are using the internet more and more every year to research assisted living options. Your audience is increasingly digital-savvy. They’re searching online, they’re using social media, they’re checking their text messages. The debate around...

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Should you hire a marketing agency or keep things in-house?

by Michelle Nessman | February 15, 2019 | Leadership, Marketing

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...

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How to create landing pages that convert

by Michelle Nessman | January 21, 2019 | Marketing

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to...

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4 Critical Elements of High-performing Lead generation campaigns

by Michelle Nessman | January 18, 2019 | Marketing

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what...

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4 Reasons Small Agencies Rock!

by Michelle Nessman | January 11, 2019 | Leadership, Marketing

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...

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The One element that must be on your landing pages if you want to convert visitors into leads

by Michelle Nessman | December 28, 2018 | Marketing

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a...

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