Michelle Nessman

Recent Posts

The Difference Between Senior Living Sales Coaching and Training

Do you spend your days answering the same questions over and over again, changing processes, and putting out fires — no matter how many senior...

READ MORE

How to Use Content in the Sales Process

You know how it’s always worked: Marketing generates leads. Sales closes them. But how well is that siloed approach working for you?

READ MORE

Is Your Senior Living Marketing Proactive or Reactive?

Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

READ MORE

6 Marketing Mistakes You Can't Afford to Make

Everyone makes mistakes, especially marketers. The best marketers are always trying out new ideas, figuring out which ones don’t work, and running...

READ MORE

6 Apps You Can Use to Create Videos In-house

No budget? No problem. These apps can get your video content marketing strategy off the ground.

READ MORE

7 Most Common Content Marketing Questions Answered

Wondering if blogs or email are still effective? Read on to find out.

READ MORE

5 Ways to Make Your Content Go Viral

If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which...

READ MORE

A Guide to Influencer Marketing

Most senior living organizations will tell you that word of mouth is the greatest contributor to full communities. Yet few invest in influencer...

READ MORE

5 Ways to Use Email Marketing for Senior Living

If you think email marketing isn’t an effective marketing tool, you’re just not doing it right.

READ MORE

Why You Can't Afford Not to Include Video Marketing in Your Health Care Marketing Strategy

Let’s be honest: If you aren’t using video in your health care marketing, you’re falling behind the times.

READ MORE

JOIN OUR MAILING LIST!

Join our Elite group of subscribers and get exclusive content marketing and sales tips straight to your inbox.