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Michelle Nessman

Recent Posts

Is Your Senior Living Marketing Proactive or Reactive?

Stressed? Well, constantly trying to get ahead of the curve is trying. The fact is, few things in life work out best with a reactive approach.

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6 Marketing Mistakes You Can't Afford to Make

Everyone makes mistakes, especially marketers. The best marketers are always trying out new ideas, figuring out which ones don’t work, and running...

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6 Apps You Can Use to Create Videos In-house

No budget? No problem. These apps can get your video content marketing strategy off the ground.

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7 Most Common Content Marketing Questions Answered

Wondering if blogs or email are still effective? Read on to find out.

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5 Ways to Make Your Content Go Viral

If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which...

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A Guide to Influencer Marketing

Most senior living organizations will tell you that word of mouth is the greatest contributor to full communities. Yet few invest in influencer...

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5 Ways to Use Email Marketing for Senior Living

If you think email marketing isn’t an effective marketing tool, you’re just not doing it right.

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Why You Can't Afford Not to Include Video Marketing in Your Health Care Marketing Strategy

Let’s be honest: If you aren’t using video in your health care marketing, you’re falling behind the times.

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Finding the Right Strategic Partner for the Family Business

When Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care...

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How Your Small Senior Living Organization Can Compete with the Big Dogs

Competition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a...

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