Wondering if blogs or email are still effective? Read on to find out.
Think content marketing got its start with the advent of the internet? Think again. Companies have been providing valuable content to audiences for hundreds of years.
READ MORERecent Posts
5 Ways to Make your Content go viral
If you’re posting content on the internet, you want as many eyes on it as possible. More eyes mean more visibility, exposure, and traffic, which leads to increased sales revenue.
But in this age of information overload, it’s not easy to make your content go viral. A punchy headline or a cute...
READ MORE5 ways to use email marketing for senior living
If you think email marketing isn’t an effective marketing tool, you’re just not doing it right. Email is one of the most powerful, efficient, and cost-effective ways to establish and nurture more personal relationships with leads and customers, generating $38 for every $1 spent. The key is to...
READ MOREFinding the Right strategic partner for the family business
When Sara Robertson goes into work every day, she’s not only thinking about how to increase occupancy among her assisted living and memory care communities. She’s also thinking about how to make her grandparents proud. That’s because Robertson is co-owner of a third-generation family business.
READ MOREHow your small senior living organization can compete with the big dogs
Competition in the senior housing space is fierce. If you’re a smaller senior living organization, you might start to get nervous when you see a shiny new complex from a mammoth corporation open down the street — but you don’t need to be. With a focus on differentiation, digital marketing, and...
READ MOREGoogling Senior living marketing agencies? here's what to look for
Google "senior living marketing agencies", and over 90 million results pop up in less than half a second. So how are you supposed to find the one that truly knows your target audience, specializes in the marketing services you need, and has the values and passion — and sense of humor — to be a...
READ MORECan you trust that marketing agency? subtle signs you might miss
Finding the right digital marketing agency is a little like online dating. You want to find a partner that understands your needs, is in tune with your industry, and fits in with your company culture. The agency should have relevant experience and adequate resources. With the right agency, you...
READ MOREWhy Your Senior Living Community Isn't 100% Occupied
About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...
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