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Michelle Nessman

Recent Posts

Why Your Senior Living Community Isn't 100% Occupied

About 10,000 baby boomers reach retirement age every day. Filling senior living communities to 100 percent capacity should be easier than ever! Yet your senior housing operation is still struggling to fill to 100 percent occupancy. Panic sets in, and you consider putting up a billboard, sending...

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3 Questions to ask Before hiring a marketing agency

Navigating the world of digital marketing is a daunting task for most senior housing operators whose time is already spread thin. Whether you’re looking for a way to increase lead gen or you’re looking for new ways to improve your current marketing plan, partnering with a marketing agency can...

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Marketing the Family-Owned Senior Living Organization

Nearly 45 percent of senior living communities are independently owned. For many family- owned and -operated companies, a passion to help others or personal life experience with a loved one is often what drove them to create a family-oriented business.

Although there isn’t a shortage of unique...

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Static vs. Responsive google advertising: how to increase your advertising retrun on investment

by Michelle Nessman | February 22, 2019 | Google Advertising

All the stats show that seniors and their adult children are using the internet more and more every year to research assisted living options. Your audience is increasingly digital-savvy. They’re searching online, they’re using social media, they’re checking their text messages. The debate around...

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Should you hire a marketing agency or keep things in-house?

As a senior housing operator, you might be able to remember the days when prospects simply walked through the doors and referrals from hospitals put you ahead. But with new senior living communities opening across the country and prospective residents — and their adult children — becoming more...

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How to create landing pages that convert

by Michelle Nessman | January 21, 2019 |

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to...

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4 Critical Elements of HIgh-performing Lead generation campaigns

by Michelle Nessman | January 18, 2019 |

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what...

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4 Reasons Small Agencies Rock!

by Michelle Nessman | January 11, 2019 |

When your business needs marketing services, your instinct might be to hire the biggest or most well-known creative agency your budget can afford. Although big firms might have name recognition, impressive-sounding awards, and long client lists, there are some very clear benefits to working with...

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The One element that must be on your landing pages if you want to convert visitors into leads

by Michelle Nessman | December 28, 2018 |

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a...

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Are you using these 6 channels to generate more leads?

by Michelle Nessman | December 21, 2018 |

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products...

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