Michelle Nessman

Recent Posts

How to create landing pages that convert

by Michelle Nessman | January 21, 2019 | | 0 Comments

Landing pages are one of the most important elements of lead generation. Unlike normal website pages, a landing page is a specialized page that contains information about one particular offer and a form to download that offer.

What’s great about landing pages is that they direct your visitors to one particular offer without the distractions of everything else on your website. Visitors are on a...

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4 Critical Elements of HIgh-performing Lead generation campaigns

by Michelle Nessman | January 18, 2019 | | 0 Comments

Healthcare marketing integrates multi-channel and targeted online and offline tactics that are designed to find and acquire the right customers for your business.

Generating leads — both high in quantity and quality — is the most important objective. A successful lead generation engine is what keeps the funnel full of sales prospects. Surprisingly, only 1 in 10 marketers feel their lead...

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The One element that must be on your landing pages if you want to convert visitors into leads

by Michelle Nessman | December 28, 2018 | | 0 Comments

There are a number of factors that can influence the success of your landing page — the headline, the visual element, the content offer — but the element that brings them all together is the form. Without a landing page form, also known as a lead generation form, there is no way to “convert” a visitor into a lead.

A form works best when it’s placed on a landing page with an offer visitors...

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Are you using these 6 channels to generate more leads?

by Michelle Nessman | December 21, 2018 | | 0 Comments

Your website isn’t a silo. Marketers must use many other channels to maximize their lead generation efforts.

In this sense, a channel might be a website, a social media platform, an email, or a text message. The objective is to make it easy for buyers to research, evaluate, and purchase products in any way that is most appropriate for them. It’s all about having the right marketing mix.


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How to Create calls-to-action that convert

by Michelle Nessman | December 14, 2018 | | 0 Comments

Think about all the times you’ve signed up for things: Are you going to watch a movie on Netflix when you get off work? Have you downloaded Spotify Premium so you can listen to your favorite tunes in the car? Do you use Slack to communicate with your co-workers?

Each one of these signups is likely a result of an effective call-to-action (CTA). A call-to-action is either text, an image, or a...

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3 Steps to creating irresistible healthcare marketing offers

by Michelle Nessman | December 07, 2018 | | 0 Comments


“Yes” is one of the most powerful words in the human language. Getting people to say “yes” to your online offers is a strong step in the sales funnel of getting the ultimate “yes” to your services.

An offer is a piece of content that is perceived high in value — an eBook, whitepaper, free consultation, coupon, product demonstration. When an offer is exclusive, scarce, or in high demand,...

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Inbound Marketing Case Study: Highgate Senior Living

by Michelle Nessman | March 06, 2018 | Case Studies | 0 Comments

Background and Challenges

Highgate Senior Living, an assisted living and memory care provider (with independent living in select communities), has nine locations spanning four states on the west coast with a total of 703 total apartments.

From the start, Highgate Senior Living communicated two primary goals: improve search engine ranking results and increase lead generation of qualified...

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7 Ways You're Setting Up Senior Living Sales Reps to Fail

If I were to ask you, "Would you like to see sales by the end of this year exceed sales generated last year" you'd likely tell me yes. The challenge is, (as the saying goes) if you do the same things over and over again, you'll likely generate the same results. To be honest, it baffles me that there are still organizations that don't have a CRM (customer relationship management system), and...

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The Ugly Truth about SEO and Senior Living Content Marketing

The way we acquire website visitors and leads from our website has dramatically changed. The key still remains in creating quality, educational content searchers can engage with, but how we go about identifying the kind of content and optimizing it has changed. 

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5 Assisted Living Marketing Ideas to Generate More Leads in 2018

by Michelle Nessman | December 12, 2017 | | 0 Comments

Like it or not, more and more families are online researching options and spending less time in person with sales professionals.  With the new year around the corner, here are five ways to generate more leads.

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