No budget? No problem. These apps can get your video content marketing strategy off the ground.
You already know video marketing is the best channel for increasing awareness, building trust, driving engagement, and, ultimately, converting prospects and delighting customers. But with budgets getting tighter and time slipping through your fingertips, using video to put a face to your senior living community and give prospective families and residents the option to see inside the community before they tour might seem out of reach.
Fortunately, there are many free and inexpensive video content creation and editing apps and tools you can use to capture aspects of your senior living community that would normally go unseen or inexperienced by your target market.
Why Video Content Marketing?
Choosing a senior living community is a tough, life-changing decision for people. That’s why it’s so important to make a personal, emotional connection with the prospects you’re engaging. Although they might appreciate helpful resources, such as guides and checklists, video content marketing can showcase what truly makes your community special and has the power to evoke excitement in an otherwise difficult transition.
You know lots of seniors picture the “old-folks’ homes” of yesteryear every time their adult child mentions assisted living.
What if you created a video that featured active residents telling their stories and talking about why your community was the perfect solution? When combined with behind-the-scenes footage of the kitchen, an activity, or an outing, video allows you to give prospects and their families a look at what it’s truly like to live at your assisted living community.
So where do you start?
6 Tools for Easy Video Creation
You don’t need to run out and purchase a fancy DSLR or mirrorless camera. You can use the high-quality camera built into your smartphone and one of these easy video creation apps and tools to create video content in-house — and generate quality leads for your senior living community.
WeVideo is an online video editing tool that can be used to create and edit engaging videos. Its user-friendly interface provides advanced editing features, including audio editing capabilities and animated text and screen recording, to help you create videos easily. You can even add your community’s logo and create branded templates to save time and establish a unified look.
WeVideo does have a free plan, but for more storage options, access to an expanded library of license-free music, and broadcast-quality motion titles, you’ll need to upgrade to a premium plan. Check out WeVideo’s pricing page.
The next time your community hosts an event or an exciting activity, consider live streaming it on Wirecast. Wirecast offers live video streaming production, allowing you to seamlessly record live events, adding transitions and effects on the fly, and stream them directly to Facebook, Twitter, and other platforms. Maybe you have a senior prom with the local high school or you want to give viewers a look behind the scenes at your community. Wirecast is a great way to reach out to your target audience and expand your legion of remote viewers. To find the right live video streaming service for you, check out Wirecast’s pricing page.
Videoshop is a fast and easy way to customize your videos and share them with your audience. Available on Android, iOS, and Windows devices, the Videoshop app is a full-featured video editing tool for adding text, slow or fast motion, animations, voice-overs, and more.
After you’re done making your video, you can share it directly on social media platforms including Facebook and YouTube. You can even create different versions of the same video, which is great for A/B testing.
The best part? The app is free; however, you might want to splurge and pay $2.99 to remove the Videoshop watermark
Magisto is a different kind of video editing tool. Magisto’s smart video editor takes your best photographs and most interesting video clips and assembles them into an emotional, engaging
piece of video content marketing. To determine the style and mood of your video, you can select an editing style and add music and filters of your choice.
In addition to video editing, Magisto also offers cross-channel video content hosting and distribution and insights into your audience's viewing behavior to help you understand which video content performs the best and analyze where and why viewers stop watching your videos.
Check out Magisto’s pricing page for more information about its three plans.
With Animoto, you can create a content marketing video in three easy steps: First, select a video template with a design you like or create a video from the ground up with the Start from Scratch feature. Second, add your own photos or choose images or video clips from the Animoto stock library. Third, tweak the colors, fonts, music, and more and optimize it for Facebook, Instagram, or YouTube. You can even include your logo as a watermark in the corner of your video to make sure your content builds brand recognition with every view.
Animoto has three pricing options. Check out its pricing page for more details.
6. Clipchamp Create
Clipchamp Create is a free and easy video creation tool. Trimming, cutting, speed control, title blocks, filters — you can do it all. Drag and drop your own videos, images, and audio and easily reorganize your content or make use of Clipchamp’s library of stock video and imagery. There are over 100,000 assets to choose from. Clipchamp also provides a few other video tools, such as a video converter, video compressor, and webcam recorder.
To access 720 exports, unlimited audio stock, and other features, you can upgrade to a premium plan. Check out Clipchamp Create’s pricing page.
You don’t need to be a professional videographer to create a compelling, engaging video that stands out on social feeds, engages your audience, drives traffic to your website, and gets prospective customers to share information. Use these easy video creation apps to engage your prospects and create an impactful senior living content marketing strategy.
Just getting started with content marketing? Download our Beginners Guide to Content Marketing to make the learning curve easier.