Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers...

How Sales and Marketing Alignment Increases Revenue by 20%

Aligning sales and marketing has the potential to be one of the largest revenue generating opportunities businesses can pursue. With 2017 off to a running start, businesses that haven’t taken into...

Are your content marketing and sales Enablement software Systems married or divorced?

by Michelle Nessman | February 10, 2016 | Sales, Sales Strategies | 0 Comments

Does marketing know the outcome of the lead they brought in? Does sales know how they got that lead?  Imagine if the strategies and results of the two teams were married together. With the right...

"How are we ever going to pay for this?" Senior Living Customer concerns you must be ready to address!

Positioning yourself as a trusted advisor and the go-to in your market for information regarding senior living requires a solid understanding of the fears, concerns or even misunderstandings of...