Sales and Marketing Alignment Success Part III: Collaboration

I have to admit, when I first started learning about the inbound sales and marketing process, I was overwhelmed by how different the process was than traditional sales. One of the most important...

Sales and Marketing Alignment Success Part II: Tools

In Part I of this series, I addressed inbound terminology and definitions  to ensure that your marketing and sales operation were using the same language.  Today I want to talk about tools.  A...

Sales and Marketing Alignment Success Part I: Definitions

If you haven’t yet ventured into the realm of Inbound Marketing and Inbound Sales, your competitors likely already are. With some element of online research likely occurring with most customers...