Michelle Nessman

Recent Posts

Why "Out-of-the-Box" Sales Training Programs Don't Work

by Michelle Nessman | May 05, 2017 | | 0 Comments

Implementing a "cookie-cutter" sales training program may seem like a quick band-aid to poor sales performance, but could that out-of-the-box solution be hurting your bottom line more than helping...

Renovate or build new? Folding Inbound Marketing into your Marketing Strategy.

Much like making the decision to renovate your home or build new, making the shift to inbound marketing can be an overwhelming thought. While building new construction has the allure of something...

Why Sales Training Programs at Elite Business Systems?

From social selling (leveraging social media to prospect), to creating a customized sales process, to creating tools like sales email templates, our suite of sales training programs were designed...

What to look for when considering sales training programs

by Michelle Nessman | February 14, 2017 | | 0 Comments

With a savvier, smarter consumer, significantly increased competition, and very little margin for error when running a business, it's no wonder that countless organizations are looking to create a...

The benefits of Sales Email Templates

by Michelle Nessman | February 14, 2017 | Sales Enablement | 0 Comments

A sales email template is a pre-written sales email that can be used for prospecting, following up or other various sales email communications with prospects.  While some are concerned that sales...

Sales Enablement Tools:  Getting started with using Sales Email Templates

by Michelle Nessman | February 13, 2017 | Sales Enablement | 0 Comments

Sales email templates can be one of the most important sales enablement tools in the sales toolbox. With increased pressure to perform and prospects that are more challenging than ever, email has...

How not to be the annoying sales professional when Sales Prospecting

by Michelle Nessman | February 13, 2017 | Sales Enablement | 0 Comments

If you're fairly active on LinkedIn like me, you likely also get bombarded by daily solicitors.  While LinkedIn can prove valuable in many ways, I have to say that I could completely do without...

How to know if a Content marketing agency is worth the investment?

by Michelle Nessman | February 10, 2017 | content marketing | 0 Comments

While at a conference this week speaking in Minnesota, I was asked by an attendee, "we know we should be doing more content marketing, but all of the bids we have gotten are really expensive.  How...

Four Reasons your Sales Process Isn't Working

by Michelle Nessman | January 30, 2017 | Sales Process | 0 Comments

Whether your work in B2B sales or B2C sales, buyer behavior has changed. The way we used to sell when the sales person was the be-all, end-all to the decision-making process is no longer relevant....

5 Ways Marketing can Increase Sales through Sales Enablement

by Michelle Nessman | January 30, 2017 | Sales Enablement | 0 Comments

Years ago, our marketing and sales operations very much worked in silos, and had little need to be completely integrated with each other. Marketing generated leads and sales focused on increasing...